Work Reduction Guarantee

This integrated campaign was designed to promote athenahealth's new Work Reduction Guarantee. They told us that prospects don’t understand, or don’t believe, just how much work athenahealth will take on for them. Their challenge to us: how best to depict the significant amount and range of work we do at scale and at speed.

Real People, Real Stories

We brainstormed and came up with a suggestion: let’s put the spotlight on the real people taking on work. We interviewed and photographed athenistas representing remittance & image processing, claim resolution, quality management, performance management, clinical operations, and more. We showcased their stories alongside compelling metrics and lists of the tasks athenahealth takes on.


  • Visual Design
  • Direct Mail Brochure
  • Online Advertisements
  • Emails
  • Website Banner
  • Print Ad