Reebok Security Tray

Working with Reebok on their Fall/Winter Campaign, Isobar was challenged to promote the new Reebok ZPump Fusion. The Pump technology features an air-filled cage that pumps up to provide a customized, locked in fit adapting to any foot.

Thoughtfully designed.

The ad placement of an airport security tray allowed for a more creative concept. We designed the ZPump Fusion shoe as an xray image revealing the inside air cage.

This design was printed on over 3500 security trays throughout different security checkpoints at the Los Angeles International Airport.