Product Paid Ads

Tasked with leading the design of paid media assets at Toast, I designed ads for product launches, content releases, and many other promotional offers.

Toast Payroll & Team Management

Toast Payroll & Team Management is an all-in-one payroll and HR solution built specifically for restaurants. To promote this new product, I designed an animated Facebook ad highlighting the employee timesheet approval feature, contributing to the 43 paid media prospect wins that came from the August 2019 launch.

The Power of Handhelds

This animated Facebook ad highlights why servers love using the Toast Go, a fully integrated handheld point of sale. Using animation and transitions, I highlighted multiple statistics from Toast customers that have seen success from this product.

Tools & Scope

  • • Facebook, Instagram, LinkedIn Ads
  • • Animation using After Effects
  • • Photoshop


In 2019, the paid media team surpassed deal goals by 52% while impoving their efficiency (spend/deals) by 32%. We consistently tested designs, measured performance and designed based on data.