The New York Times Magazine

athenahealth launched a partnership with the New York Times that included a sponsored and heavily branded destination called Healthcare: Decoded. As part of the buy, we secured four pieces of content from this site to be re-printed, cobranded, and leveraged in mailings.

The Design

We created a glossy magazine to house reprints of all four articles, our custom-made pop heath ads, and an introduction letter. With carefully selected photography and a design reminiscent of the New York Times’ visual identity, the magazine mailer aligns athenahealth’s insights with the credibility of the NYT.