I worked with a team of creatives at Isobar to design the Fall/Winter 2015 Reebok ZPump Fusion campaign. The ZPump is a cutting edge sneaker for atheletic training. It has an air-filled cage that inflates and deflates for a custom fit. Reebok wanted to use many out-of-home (OOH) and online advertisements (OLA) to generate momentum around the ZPump brand. We created OOH units for 6 big cities around the US and OLA units for many popular sites around the web. JJ Watt and Ronda Rousey were the face of the new campaign and the goal was to inspire everyone on their journey to better health.
Date: July, 2015