Reebok approached Isobar for their 2015 UFC Campaign where they aimed to reveal their official UFC Fight Kits. To accompany the announcement and to align with Las Vegas Fight Week we were challenged to create a wrap for a double decker bus that would be traveling around the Las Vegas Strip.
I collaborated with the Isobar creative team to design this bus wrap featuring Ronda Rousey and Conor McGregor. The objective was to introduce consumers and UFC fans to the new Reebok product line. The imagery brought the audience to the green room where the atheletes were in intense preperation and focus.
Date: June, 2015