UFC Fight Kits

Reebok approached Isobar for a UFC Campaign where they aimed to reveal their official UFC Fight Kits. To accompany the announcement and to align with Las Vegas Fight Week we were challenged to create a wrap for a double decker bus that would be traveling around the Las Vegas Strip.

Earned through Greatness, Worn with Pride

The bus wrap design featured Ronda Rousey and Conor McGregor. The objective was to introduce consumers and UFC fans to the new Reebok product line. The imagery brought the audience to the green room where the atheletes were in intense preperation and focus.